No, Lifebuoy is not an Indian brand. It is a global brand owned by Unilever, a multinational consumer goods company. Lifebuoy was originally created in the UK in 1895 by Lever Brothers and has since become one of the most recognized soap brands worldwide, including in India.
Brand Information:
| Aspect | Details |
|---|---|
| Origin | United Kingdom |
| Owner | Unilever |
| Launched In India | 1895 |
| Specialization | Health and hygiene products, primarily soaps and handwashes |
| Symbolism | Promotes health and hygiene with the slogan “Lifebuoy Hai Jahan, Tandurusti Hai Wahan” |
Current Status:
Lifebuoy is one of the leading soap brands in India and enjoys a significant market share in the health and hygiene segment. It has a wide range of products, including soaps, handwashes, and sanitizers. The brand actively promotes awareness campaigns on hygiene and public health in India.
Future Outlook:
Lifebuoy aims to strengthen its position as a leader in hygiene products, particularly in developing countries like India. The brand plans to expand its product range and increase awareness campaigns to support better hygiene practices.
Although Lifebuoy is not an Indian brand, it has been deeply ingrained in Indian households for over a century, thanks to its health-focused approach and affordable products. It continues to play a vital role in promoting hygiene and health across the nation.
