Yes, Bira 91 is an Indian brand. It is a prominent craft beer brand owned by B9 Beverages Pvt. Ltd., headquartered in New Delhi, India. Bira has become a trailblazer in the Indian craft beer market, celebrated for its unique taste, quirky branding, and innovative approach to brewing.
Bira Brand Information
- Founded: 2015
- Founder: Ankur Jain
- Headquarters: New Delhi, India
- Parent Company: B9 Beverages Pvt. Ltd.
- Core Products: Craft beers, including Bira Blonde Lager, Bira White, and Bira Strong
About the Brand
B9 Beverages Pvt. Ltd. was founded by Ankur Jain, an entrepreneur who moved to the United States in 1998. After earning a degree in Computer Science from the Illinois Institute of Technology, Chicago, and working briefly with Motorola, Jain launched a healthcare revenue management venture in New York, which he sold in 2007. Upon returning to India, he explored the beer market by importing craft beers from Europe and the U.S.
In 2015, Jain launched Bira 91 to revolutionize India’s beer culture. Initially, the company produced its beer in the Flanders region of Belgium, using high-quality ingredients sourced from France, Belgium, the Himalayas, and Bavarian farms. After gaining popularity, Bira transitioned to local production in India, retaining its high-quality ingredients to ensure consistency in taste.
Current Status
Bira 91 operates in over 500 cities in India and has a growing presence in international markets such as the U.S., Singapore, and the U.K. The company now has multiple breweries in India and continues to innovate with seasonal brews, craft sodas, and non-alcoholic beverages.
Bira 91’s unique branding, represented by its iconic monkey logo, appeals to urban millennials. It has also ventured into collaborations and sponsorships, establishing itself as a culturally relevant brand.
Future Outlook
Bira 91 aims to deepen its global footprint while strengthening its position in India. With plans to expand its product line and adopt sustainable brewing practices, the brand envisions being a leader in the craft beer industry. Additionally, its focus on premium offerings and engaging marketing strategies ensures continued growth and relevance.
Overall, Bira 91 stands as a proudly Indian brand with global aspirations. Its dedication to quality, innovation, and customer-centricity has transformed it into a beloved name in the craft beer segment, setting benchmarks for the industry.
