Yes, Biotique is a proudly Indian brand that combines the ancient wisdom of Ayurveda with modern biotechnology to create a range of natural and organic personal care products.
Biotique Brand Information
- Founded: 1992
- Founder: Vinita Jain
- Headquarters: Noida, Uttar Pradesh, India
- Core Products: Skincare, haircare, body care, and wellness products
About the Brand
Biotique was founded by Vinita Jain, who drew inspiration from Ayurveda and the Indian tradition of using natural ingredients for wellness. Jain, a strong advocate of holistic health, envisioned creating a brand that would deliver safe, effective, and eco-friendly solutions for beauty and wellness.
Biotique’s philosophy is deeply rooted in the principles of Ayurveda, a 5,000-year-old Indian system of natural healing. The brand sources potent, organic ingredients such as herbs, plants, and fruits to formulate its products. These ingredients are blended with advanced biotechnology, ensuring that Biotique products are both natural and effective.
Current Status
Biotique has established itself as one of the leading brands in India’s natural personal care market. Its product portfolio includes a wide range of skincare, haircare, and body care products, such as face cleansers, shampoos, serums, and sunscreens. The brand is especially popular for its Bio Fruit Whitening Face Pack, Bio Green Apple Shampoo, and Bio Dandelion Visibly Ageless Serum.
The brand is available across India through retail stores, e-commerce platforms, and its official website. Biotique has also expanded its presence internationally, reaching markets in Europe, the U.S., and Southeast Asia.
Future Outlook
With the rising global demand for organic and natural personal care products, Biotique aims to strengthen its international footprint while expanding its range of eco-friendly offerings. The brand is also investing in sustainable practices, such as biodegradable packaging and cruelty-free formulations, to align with global green initiatives.
