In a rapidly evolving consumer market, trust remains one of the most important factors influencing buying decisions. The TRA Brand Trust Report (BTR) 2024 has unveiled the rankings of India’s most trusted brands, offering a snapshot of the most prominent names across various sectors. As we look ahead to 2025, the significance of trust continues to grow, serving as a cornerstone for consumer confidence. Based on the latest BTR rankings and shifting trends, we can project the likely contenders for the top 10 most trusted brands in India for 2025.
1. Dell
For the fifth consecutive year, Dell has emerged as India’s most trusted brand. The company’s consistent performance in the BTR rankings underscores its deep connection with Indian consumers. Dell’s success lies in its strong product offerings, which range from laptops and desktops to innovative IT solutions tailored for both personal and business use. Dell’s commitment to quality and customer service has played a vital role in solidifying its position at the top. Its reputation for reliability, cutting-edge technology, and long-lasting products makes it a go-to choice for millions of consumers across India. As technological advancements continue to shape the future, Dell’s commitment to trust and innovation is expected to keep it at the forefront in 2025.
2. Honda Two Wheelers
A remarkable jump in the rankings from 30th to 2nd place, Honda Two Wheelers has shown that consumer trust in the brand is growing exponentially. Honda’s dedication to providing high-quality, fuel-efficient, and reliable motorcycles and scooters has earned it the trust of a large segment of the Indian population. With a range of products that cater to various market segments, Honda has become synonymous with trust in the Indian two-wheeler market. The brand’s impressive leap in the BTR rankings speaks volumes about its success in cultivating consumer confidence. As Honda continues to innovate with eco-friendly solutions and enhances its after-sales services, it is expected to retain a strong position in the top rankings for 2025.
3. Amazon
Amazon, the online retail giant, has seen an impressive rise in the BTR rankings, securing the third position in 2024, up three spots from the previous year. The company’s dominance in the e-commerce space, coupled with its user-centric approach, has earned it the trust of millions of Indian consumers. Amazon’s ability to offer a vast range of products, coupled with its customer-first policies such as easy returns, fast delivery, and competitive pricing, positions it as a leader in the online retail space. As more consumers opt for online shopping, Amazon’s brand trust is only expected to strengthen in 2025, especially as it continues to expand its product offerings and services.
4. Titan Watches
Titan Watches, a leading brand in the Indian watch industry, secured the fourth position in the 2024 rankings. While it experienced a slight dip of one place, Titan’s commitment to quality, design, and innovation ensures it remains a trusted name in India. Over the years, Titan has evolved from a luxury watch brand to a broader lifestyle brand, offering a diverse range of products, from affordable watches to premium collections. Its consistent quality, strong retail presence, and a reputation for trustworthiness in the consumer’s mind are key factors driving its enduring success. Titan is likely to continue its reign in the top echelons of the BTR rankings in 2025.
5. Sony (Televisions)
Sony’s significant rise in the 2024 rankings—jumping 16 places to land at fifth—highlights the growing consumer confidence in the brand, particularly in the televisions segment. Sony is renowned for its high-definition, smart televisions that offer top-notch visual and audio quality. This surge in rankings indicates that consumers are increasingly placing their trust in the brand’s products, which combine advanced technology with superior performance. Sony’s focus on continuous innovation and its ability to adapt to new trends in the consumer electronics market will likely ensure its strong position in the top 10 for 2025.
6. Xiaomi
Xiaomi, which dominates the Indian mobile phone market, has earned a spot as the sixth most trusted brand in India. Despite slipping four places from the previous year, Xiaomi remains a strong contender in the consumer electronics sector. Known for offering feature-rich smartphones at competitive prices, Xiaomi has successfully built a loyal customer base. The brand’s focus on delivering value for money, coupled with its marketing strategies, has helped it carve out a prominent place in the hearts of Indian consumers. However, as competition intensifies in the mobile segment, Xiaomi will need to continue innovating to retain its strong position in 2025.
7. Bata (Footwear – Retail)
Bata, a household name in India, holds the seventh position in the BTR 2024 rankings, albeit with a slight drop of two places. Known for its durable and comfortable footwear, Bata has earned the trust of millions of Indian consumers. The brand’s ability to provide a diverse range of products catering to various age groups, alongside its accessible pricing and widespread retail presence, makes it a dominant force in the Indian footwear industry. Bata’s continued commitment to quality, customer satisfaction, and expanding its retail network will likely keep it among the top trusted brands in 2025.
8. Nike (Footwear – Sports)
Nike’s remarkable ascent of 14 places in the BTR 2024 rankings signifies the growing trust in the brand, especially in the sportswear and athletic footwear segments. With its innovative designs and high-performance sports gear, Nike has become a leader in the activewear market. The brand’s marketing strategies, including collaborations with popular athletes and celebrities, have helped build a strong brand image and customer loyalty. As health and fitness trends continue to gain momentum, Nike’s position as a trusted brand is expected to further solidify in 2025.
9. LIC (Life Insurance – PSU)
LIC, India’s largest life insurance company, holds the ninth spot in the BTR 2024 rankings, maintaining its position despite a slight drop of two places. LIC’s long-standing reputation for reliability and trustworthiness has made it a dominant force in the Indian insurance sector. With a wide range of insurance products and a massive network of agents, LIC is trusted by millions of Indians for securing their families’ futures. As India’s financial landscape continues to evolve, LIC is expected to remain a pillar of trust in the insurance industry in 2025.
10. Samsung (Televisions)
Samsung, which ranks tenth in the BTR 2024, saw an impressive rise of seven places compared to the previous year. Samsung has consistently delivered high-quality consumer electronics, especially in the television sector. The brand’s ability to integrate cutting-edge technology, such as QLED and smart TV features, has made it a trusted name in Indian homes. With its extensive product offerings and emphasis on innovation, Samsung is likely to continue to hold its position among India’s most trusted brands in 2025.
Conclusion
India’s top 10 most trusted brands for 2025 reflect a diverse range of sectors, from consumer electronics to automobiles, footwear, and insurance. The common thread among these brands is their unwavering commitment to trust, transparency, and consumer satisfaction. As the Indian market becomes more competitive, brands that continue to innovate, offer superior products, and engage with consumers meaningfully will rise to the top. These top 10 brands are expected to maintain their strong positions in the coming year, continuing to earn the trust of Indian consumers through consistent quality and reliable services.
